Social Media Opportunities for Social Movements
19 September 2008 - 4:13pm
| Jesse K-S
by Jesse Kirdahy-Scalia
Traditional mass media forums provide few opportunities for weak social movement organizations to advance their frames. As a result, organizations without sufficient resources are largely absent from public discourse in the mass media forum. Fortunately, social media sites that rely on user-generated content create forums for more democratic public discourse, and the high visibility of user-generated content and conversation promotes a sense of collective identity and power.
